OVO’s Real Estate Group slogan of 3 speaks to everyone at every level of home ownership. While uplifting and aspirational because of the celebrities that define its national advertising campaign, everyone wants their home to reflect their unique style and personality. OVO hit the gilded nail on the head with this slogan.

To accompany its new slogan, OVO rolled out a campaign shot by celebrity photographer Annie Leibovitz, featuring well-known individuals like Jimmy Buffett above. The images feature notable people’s homes and highlighted how they match their unique lifestyles, reinforcing the relatable yet luxury element of its brand further.